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eCommerce & D2C Case Study • Luxe Retail Group
Scaling from .2M to .4M ARR with 5.8x Blended ROAS on Meta & Google
Engineering a full-funnel creative and attribution turnaround for a premium lifestyle and fashion retail brand.
5.8x Blended Return on Ad Spend (ROAS)
+.2M Net Annual Revenue Expansion
38% Increase in Repeat Customer AOV
The Challenge
Initial Bottlenecks & Legacy Inefficiencies
Following iOS tracking changes, Luxe Retail saw their reported ROAS crash from 3.2x to 1.4x. Ad spend was stalling, and high bounce rates on mobile checkout were destroying advertising profitability.
Strategic Solution
The SRIM Media Growth Framework
We deployed full server-side Meta CAPI and Google Enhanced Conversions, recovering 98% of lost cart events. In our production studio, we produced 24 high-converting 4K video ads and 3D product animations tested across custom lookalike audiences.
Execution Roadmap
- ✓ Phase 1: Server-Side Tracking & Event Deduplication (Weeks 1-2)
- ✓ Phase 2: High-Velocity 4K Creative Production & Hook Testing (Weeks 3-6)
- ✓ Phase 3: Performance Max Dynamic Catalog Scaling (Weeks 7-12)
- ✓ Phase 4: Automated Retention Workflows & VIP Customer LTV Loops (Weeks 13-24)
“Their technical SEO and content framework ranked our eCommerce brand at position #1 for over 150 competitive commercial keywords, driving over .2M in organic sales.”
El
Elena Rostova
CMO, Luxe Retail Group