How CloudScale Tripled Qualified Sales Demos While Slashing CAC by 42%
Transforming an enterprise cloud management platform from stagnant generic PPC spending into a predictable, high-intent revenue acquisition engine.
Initial Bottlenecks & Legacy Inefficiencies
CloudScale was spending ,000/month on generic search keywords and display networks with an unsustainable ,800 cost-per-demo. Over 60% of inbound demo requests were unvetted SMBs that did not meet enterprise revenue thresholds.
The SRIM Media Growth Framework
SRIM Media audited historical conversion data, implemented strict negative keyword match filters, and rebuilt their ad architecture. We launched hyper-targeted LinkedIn ABM campaigns segmented by Fortune 1000 CTO and VP of Engineering titles, paired with friction-free interactive demo landing pages.
Execution Roadmap
- ✓ Phase 1: Attribution Overhaul & Lead Scoring Automation (Weeks 1-2)
- ✓ Phase 2: Intent-Driven Non-Branded Search Restructure (Weeks 3-4)
- ✓ Phase 3: High-Impact Video Ads & Executive Whitepaper Funnels (Weeks 5-8)
- ✓ Phase 4: Multi-Channel Retargeting & Pipeline Acceleration (Weeks 9-12)
“SRIM Media completely revamped our paid search and LinkedIn acquisition. Our cost per acquisition dropped by 42% while our monthly qualified enterprise leads tripled within 90 days.”